Making Your Profits Soar
Try as you might, you can’t talk to every customer. Your staff does, though! Make your staff a part of the marketing research plan: get them asking questions, get their feedback on ideas, and keep them involved. If you want to form a community with your customers, your staff may be a big part of that community.
According to the National Restaurant Association (NRA), the average tenure for a foodservice worker is 1.6 years, versus 3.2 years in the general labor force.
Let’s face it, chances are good that a number of your customers come to see your ace server who has been waiting on them every Tuesday for the last four years. Reward your staff for excellent customer care and they will continue to be your best advertisement. If you actively make them a part of the solution, you won’t be training their replacement anytime soon.
At Hawkeye Consultants, we can work with your staff to replicate the good behaviors and eliminate the bad. You think Bob doesn’t notice that Jenny gets more tips? The question is, what is she doing differently and can Bob do the same thing? If for some reason Bob can’t, maybe you need to find more people like Jenny and use Bob in a way that makes use of his other skills.
From staff surveys to re-training sessions, from creating a mentor system to assisting with initial interviewing and training, Hawkeye Consultants has been right where you are today. Let us help you fine-tune the best tools in your toolbox.