Making Your Profits Soar
Living the office life is a much different experience than the restaurant life. Each day is an adventure.
“Where are we going for lunch and, if carry-out is an option, who can we send?”
If you deliver, you already have a leg up on the competition. Oftentimes if you get one person, you get three or four more who tag along. But how do you get the word out to people who have never heard of you? Or keep in touch with the people you see just every once in a while?
The answer is mobile marketing. Your customers sign up for a text message each week (or each day) with the lunch specials, new items, etc. These are quick bites of information that can sway the group to come to your place instead of the guy down the street.
Since the customers opt-in and opt out at any time, they are ASKING you to market to them. You can send them coupons and discounts as regularly as you wish. When they walk in, they just hold up their cell phone with the mobile marketing message displayed and receive their discount. Much like a good Customer Loyalty Reward program, this is a value-added service that makes them feel like they are part of something unique. You value them – they value your restaurant!
The other side of the coin is the What’s for Lunch program, an easy and inexpensive way to find new customers and bring them in the door. Click here to learn more.