Making Your Profits Soar
Who is your typical restaurant customer? Is it Joe, the business man who has an hour for lunch but spent twenty minutes round trip driving to your location? Is he looking for a quick and tasty bite, not a drawn-out meal? For dinner, is it the Smith family on the way back from school and work? Do they need to grab a fast meal on the way home? How about the “date night” couple that wants something unique and memorable. Do they come from the neighborhood around you or do they drive out of the way to find you? What is your average check for lunch and dinner? What’s your average margin? Does adding twenty meals a week mean $50 to your bottom line or $200?
Hawkeye Consultants can help you understand who your customers really are. By gaining an understanding of who you serve now, you can more easily grow your business down the road. You probably have all this information in one format or another, but can you take your Point of Sale (POS) data and the info you’ve culled from your customers, and turn it into an advantage?
If 80% of your lunch customers are just like Joe, you may be wasting your time marketing your four-course home-style lunch special – they don’t have the time for it!
At Hawkeye we can synthesize your data into a marketing plan of attack. Using opt-in e-mail surveys, customer comment cards, server feedback, and POS analysis – we can help you find more people just like Joe! A custom restaurant marketing plan by Hawkeye Consultants is tailored to both your existing market AND your desired market.