First of all, Sales and Marketing – what is the difference? For small businesses, they are often treated like they are one and the same. But there is a difference. Marketing creates the attention and generates the leads. Sales closes the deal. They work hand in hand, but they are distinctly different. I am not [...]
Oh, joy, a blog! As a manager, owner or chef, this is the one thing you really want to do with your spare time, right? You don’t think you can write, you don’t want to write, no one will read it anyway, etc. etc. etc. A lot of people have misconceptions about blogging; they think [...]
This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale. In this series we are looking at the traditional sales cycle [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
I’ve written before about discounting and the pros and cons of that process. (See: The Dreaded D-Word, Can You Have Too Much Business?) I spend a fair amount of time each week reading various online resources; I came across Joel Cohen’s blog again this week. Mr. Cohen bills himself as having “One of the top [...]
OK, so now you are wondering what the hell THAT has to do with anything. First off, just bask in the awesomeness of nature, man! Second off, this is what I think of when I think of the Twitter stream. Twitter logs 50 million tweets a day. (The relative value of those tweets, and where [...]
Maybe I’m just tired. I dunno, but more and more I get turned off by all the extremes in our world. Why does every new thing have to be anointed as “the best” or blasted as “the worst”? Is it a natural extension of the 24 hour news cycle and the overly marketing conscious society [...]
It can, however, be fixed, rebuilt and protected for the future. A while back I had a potential client decide to close their doors after 6 months of business. Basically they were going to give me a shot at helping their marketing or go under. They received negative reviews in two places online; she wondered [...]
