I have written a variety of posts about restaurant and small business marketing and how to get customers in your doors. Often I gloss over what happens once they hit your sales floor – but a good friend reminded me recently that we all need to refocus from time to time on customer service. When [...]
One thing I keep learning as a small business owner is, well, everything I have yet to learn. My business doesn’t require me to know a lot about payroll burden, or even business taxes yet.  But there are so many fields to master; like many issues the first step is often admitting you have [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
“There’s an app for that.” It’s a common phrase now; we all know it and what it means, on some level. It’s even on Sesame Street! But does it really help? If you are a small business, do you really benefit from a mobile app? Let’s look at it on a couple levels: Segmented market [...]
Referrals are at the heart of small business – you do good work for Joe and he is a satisfied customer. When, down the road Joe’s friend Bob mentions he needs the same service, odds are good that Joe will give him your name. Social media has taken this to the next level, with Like [...]
“Where do I start? Facebook, Twitter, mobile marketing, networking, Ning networks, blogs, location-based – I can’t do all of this! If I do, I’ll never get any ACTUAL work done.” Sound familiar? If it’s not an exact quote, it’s pretty darn close to what thousands of small business owners have said out loud or felt [...]
