I’ve written before about discounting and the pros and cons of that process. (See: The Dreaded D-Word, Can You Have Too Much Business?) I spend a fair amount of time each week reading various online resources; I came across Joel Cohen’s blog again this week. Mr. Cohen bills himself as having “One of the top [...]
I hate cold calling. Yes, I know, no one really LIKES cold calling, but for me it is totally against what I am about. I struggle with it, put it off, then do it poorly and walk away hating it even more. Last week I finally came to a realization about what I needed to [...]
It is often said that the best marketing you can do is providing great customer service to your customers and creating word of mouth. This is a simple truth; as I say a lot you have to make the customer feel like a part of something special and personal – but it doesn’t end there. [...]
As a restaurant owner, you realize that steady traffic is your lifeblood. Keeping the seats filled is the path to success. Some locations thrive on repeat traffic, some rarely see the same person twice. So the big question is – why? Why do people come back to your place? The same reason you are a [...]
‘Seems like an odd question, doesn’t it? How can anyone have too much business? Well, the fact is you can. You run a great new promotion, and it blows up (in a good way) for you. Suddenly there is a wait at every meal period, and your staff is running ragged. Meals get screwed up, [...]
