This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
15 years ago, many said e-commerce would never work. Flash in the pan, they said. People won’t buy that way, they said. Methinks they were mistaken… 10 years ago no one in the mainstream dreamed of m-commerce (as in mobile, as in your phone dude!). But in 2001 Amazon launched an m-commerce site (see this [...]
So you have this cool web setup; how do you get people there? Sure, you post the URL all around – and some people follow it. Some people also misspell it, or search and get pulled over to the guy whose business name is close to yours, or… You get the idea. So seriously, how [...]
You know the numbers – or you should. 77% of the US is on the net. (Actually this seems low to me…) 38% access the mobile net using their phones, with a total of 59% access the web using laptop or handset. So a website is a basic part of your business repertoire. Or at [...]
