This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale. In this series we are looking at the traditional sales cycle [...]
This is Part 3 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Need Recognition and Formulating Solutions. Need recognition and Formulating Solutions In parts 1 and [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
“There’s an app for that.” It’s a common phrase now; we all know it and what it means, on some level. It’s even on Sesame Street! But does it really help? If you are a small business, do you really benefit from a mobile app? Let’s look at it on a couple levels: Segmented market [...]
15 years ago, many said e-commerce would never work. Flash in the pan, they said. People won’t buy that way, they said. Methinks they were mistaken… 10 years ago no one in the mainstream dreamed of m-commerce (as in mobile, as in your phone dude!). But in 2001 Amazon launched an m-commerce site (see this [...]
So you have this cool web setup; how do you get people there? Sure, you post the URL all around – and some people follow it. Some people also misspell it, or search and get pulled over to the guy whose business name is close to yours, or… You get the idea. So seriously, how [...]
“Where do I start? Facebook, Twitter, mobile marketing, networking, Ning networks, blogs, location-based – I can’t do all of this! If I do, I’ll never get any ACTUAL work done.” Sound familiar? If it’s not an exact quote, it’s pretty darn close to what thousands of small business owners have said out loud or felt [...]
Do you have to discount to advertise effectively? Experts come down on all sides. Some will tell you to NEVER discount. The idea is that you get a customer who won’t come back unless they get another coupon. Some consider it “lazy marketing.” The customer will be “trained” to expect low prices and in the [...]
You know the numbers – or you should. 77% of the US is on the net. (Actually this seems low to me…) 38% access the mobile net using their phones, with a total of 59% access the web using laptop or handset. So a website is a basic part of your business repertoire. Or at [...]
