First of all, Sales and Marketing – what is the difference? For small businesses, they are often treated like they are one and the same. But there is a difference. Marketing creates the attention and generates the leads. Sales closes the deal. They work hand in hand, but they are distinctly different. I am not [...]
One thing I keep learning as a small business owner is, well, everything I have yet to learn. My business doesn’t require me to know a lot about payroll burden, or even business taxes yet.  But there are so many fields to master; like many issues the first step is often admitting you have [...]
This is Part 5 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Deliver and Evaluate. We will also try to bring it all together. In this [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
Black Friday; Small Business Saturday; Cyber Monday – all artificial creations which have become part of our culture and lifestyle. There is no doubt that the impact of these days drive retail profits; but why wait for Thanksgiving? There is an opportunity to create a successful Cyber Monday type event multiple times throughout the year [...]
There are plenty of choices out there in the review world. Seems like every Joe with a website offers user reviews. How valuable are they? “Grain of salt” definitely applies, but if people are talking about your business it is in your best interests to know who they are and what they are saying. Here [...]
My family and I were sitting at an Italian restaurant for lunch recently. The service had been excellent, the food very tasty, we were fat and happy. About the time we were getting ready to leave, we overheard our waiter talking to the next table. It was a party of two; the lady had made [...]
