This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale. In this series we are looking at the traditional sales cycle [...]
This is Part 3 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Need Recognition and Formulating Solutions. Need recognition and Formulating Solutions In parts 1 and [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
I’ve written before about discounting and the pros and cons of that process. (See: The Dreaded D-Word, Can You Have Too Much Business?) I spend a fair amount of time each week reading various online resources; I came across Joel Cohen’s blog again this week. Mr. Cohen bills himself as having “One of the top [...]
So you have this cool web setup; how do you get people there? Sure, you post the URL all around – and some people follow it. Some people also misspell it, or search and get pulled over to the guy whose business name is close to yours, or… You get the idea. So seriously, how [...]
I hate cold calling. Yes, I know, no one really LIKES cold calling, but for me it is totally against what I am about. I struggle with it, put it off, then do it poorly and walk away hating it even more. Last week I finally came to a realization about what I needed to [...]
It is often said that the best marketing you can do is providing great customer service to your customers and creating word of mouth. This is a simple truth; as I say a lot you have to make the customer feel like a part of something special and personal – but it doesn’t end there. [...]
Do you have to discount to advertise effectively? Experts come down on all sides. Some will tell you to NEVER discount. The idea is that you get a customer who won’t come back unless they get another coupon. Some consider it “lazy marketing.” The customer will be “trained” to expect low prices and in the [...]
Maybe I’m just tired. I dunno, but more and more I get turned off by all the extremes in our world. Why does every new thing have to be anointed as “the best” or blasted as “the worst”? Is it a natural extension of the 24 hour news cycle and the overly marketing conscious society [...]
