First of all, Sales and Marketing – what is the difference? For small businesses, they are often treated like they are one and the same. But there is a difference. Marketing creates the attention and generates the leads. Sales closes the deal. They work hand in hand, but they are distinctly different. I am not [...]
Oh, joy, a blog! As a manager, owner or chef, this is the one thing you really want to do with your spare time, right? You don’t think you can write, you don’t want to write, no one will read it anyway, etc. etc. etc. A lot of people have misconceptions about blogging; they think [...]
This is Part 5 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Deliver and Evaluate. We will also try to bring it all together. In this [...]
This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale. In this series we are looking at the traditional sales cycle [...]
This is Part 3 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Need Recognition and Formulating Solutions. Need recognition and Formulating Solutions In parts 1 and [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
I’ve written before about discounting and the pros and cons of that process. (See: The Dreaded D-Word, Can You Have Too Much Business?) I spend a fair amount of time each week reading various online resources; I came across Joel Cohen’s blog again this week. Mr. Cohen bills himself as having “One of the top [...]
“There’s an app for that.” It’s a common phrase now; we all know it and what it means, on some level. It’s even on Sesame Street! But does it really help? If you are a small business, do you really benefit from a mobile app? Let’s look at it on a couple levels: Segmented market [...]
15 years ago, many said e-commerce would never work. Flash in the pan, they said. People won’t buy that way, they said. Methinks they were mistaken… 10 years ago no one in the mainstream dreamed of m-commerce (as in mobile, as in your phone dude!). But in 2001 Amazon launched an m-commerce site (see this [...]
