I have written a variety of posts about restaurant and small business marketing and how to get customers in your doors. Often I gloss over what happens once they hit your sales floor – but a good friend reminded me recently that we all need to refocus from time to time on customer service. When [...]
This is Part 5 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Deliver and Evaluate. We will also try to bring it all together. In this [...]
This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale. In this series we are looking at the traditional sales cycle [...]
This is Part 3 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Need Recognition and Formulating Solutions. Need recognition and Formulating Solutions In parts 1 and [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
“There’s an app for that.” It’s a common phrase now; we all know it and what it means, on some level. It’s even on Sesame Street! But does it really help? If you are a small business, do you really benefit from a mobile app? Let’s look at it on a couple levels: Segmented market [...]
Everyone knows (or should by now!!) that the way we communicate has changed, and once an issue catches the eye of the “interwebs” it will take on a life of it’s own. Yet another example playing itself out in front of our internet eyes is bringing up free speech issues as they relate to Facebook. [...]
Referrals are at the heart of small business – you do good work for Joe and he is a satisfied customer. When, down the road Joe’s friend Bob mentions he needs the same service, odds are good that Joe will give him your name. Social media has taken this to the next level, with Like [...]
I hate cold calling. Yes, I know, no one really LIKES cold calling, but for me it is totally against what I am about. I struggle with it, put it off, then do it poorly and walk away hating it even more. Last week I finally came to a realization about what I needed to [...]
