One thing I keep learning as a small business owner is, well, everything I have yet to learn. My business doesn’t require me to know a lot about payroll burden, or even business taxes yet.  But there are so many fields to master; like many issues the first step is often admitting you have [...]
This is Part 5 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Deliver and Evaluate. We will also try to bring it all together. In this [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
Everyone knows (or should by now!!) that the way we communicate has changed, and once an issue catches the eye of the “interwebs” it will take on a life of it’s own. Yet another example playing itself out in front of our internet eyes is bringing up free speech issues as they relate to Facebook. [...]
OK, so now you are wondering what the hell THAT has to do with anything. First off, just bask in the awesomeness of nature, man! Second off, this is what I think of when I think of the Twitter stream. Twitter logs 50 million tweets a day. (The relative value of those tweets, and where [...]
Referrals are at the heart of small business – you do good work for Joe and he is a satisfied customer. When, down the road Joe’s friend Bob mentions he needs the same service, odds are good that Joe will give him your name. Social media has taken this to the next level, with Like [...]
