I have written a variety of posts about restaurant and small business marketing and how to get customers in your doors. Often I gloss over what happens once they hit your sales floor – but a good friend reminded me recently that we all need to refocus from time to time on customer service. When [...]
Oh, joy, a blog! As a manager, owner or chef, this is the one thing you really want to do with your spare time, right? You don’t think you can write, you don’t want to write, no one will read it anyway, etc. etc. etc. A lot of people have misconceptions about blogging; they think [...]
This is Part 5 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Deliver and Evaluate. We will also try to bring it all together. In this [...]
This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale. In this series we are looking at the traditional sales cycle [...]
This is Part 3 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Need Recognition and Formulating Solutions. Need recognition and Formulating Solutions In parts 1 and [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
I’ve written before about discounting and the pros and cons of that process. (See: The Dreaded D-Word, Can You Have Too Much Business?) I spend a fair amount of time each week reading various online resources; I came across Joel Cohen’s blog again this week. Mr. Cohen bills himself as having “One of the top [...]
Black Friday; Small Business Saturday; Cyber Monday – all artificial creations which have become part of our culture and lifestyle. There is no doubt that the impact of these days drive retail profits; but why wait for Thanksgiving? There is an opportunity to create a successful Cyber Monday type event multiple times throughout the year [...]
First off, get your minds out of the gutter! I met with a couple running a small bakery last week; they see value in social media and Twitter but didn’t see how they would be able to make the time during the day to tweet. Now, I’m not going to throw the sermon out about [...]
