This is Part 5 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Deliver and Evaluate. We will also try to bring it all together. In this [...]
This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale. In this series we are looking at the traditional sales cycle [...]
This is Part 2 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Establishing Relationships – creating awareness of your business and starting a new customer’s cycle. [...]
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the beginning of the client-business relationship. Introduction Ah, the joys of being a small business owner. [...]
Black Friday; Small Business Saturday; Cyber Monday – all artificial creations which have become part of our culture and lifestyle. There is no doubt that the impact of these days drive retail profits; but why wait for Thanksgiving? There is an opportunity to create a successful Cyber Monday type event multiple times throughout the year [...]
First off, get your minds out of the gutter! I met with a couple running a small bakery last week; they see value in social media and Twitter but didn’t see how they would be able to make the time during the day to tweet. Now, I’m not going to throw the sermon out about [...]
“Where do I start? Facebook, Twitter, mobile marketing, networking, Ning networks, blogs, location-based – I can’t do all of this! If I do, I’ll never get any ACTUAL work done.” Sound familiar? If it’s not an exact quote, it’s pretty darn close to what thousands of small business owners have said out loud or felt [...]
Do you have to discount to advertise effectively? Experts come down on all sides. Some will tell you to NEVER discount. The idea is that you get a customer who won’t come back unless they get another coupon. Some consider it “lazy marketing.” The customer will be “trained” to expect low prices and in the [...]
On Sunday, August 22, I took The Wife and The Boy to a Royals game. The Boy was coming off tonsil surgery but feeling much better; he’s a huge ball fan as are The Wife and I, so we decided on the spur of the moment to go watch Greinke pitch against the hated White [...]
Email marketing. It was going to take over the world – no wait, it’s dead because of spam filters – hold on, maybe it can help after all? The average open rate for restaurant marketing emails in the first half of 2010 was 25.5% with a click-through rate of 6.14% - both figures were well [...]
